This post is about the new TIQ marketing website we launched last week. I think this is the best version of the TIQ marketing website we have made up to today:
This post is a quick writeup to give you an idea of how we approached the redesign and the development process.
We started off with the TIQ marketing website we initially launched as a single page in 2015 that has been an ongoing project ever since. This is the version before the redesign:
These are the goals we set ourselves:
- Implement a new, fresh-looking graphic design with more colours and contrast. We have outgrown our old dark and grey color theme.
- Less reliance on header images: improve navigation and conversion by moving content above the fold.
- Improve the focus of information and make it more relevant to our target audience: the legal sector. We recently shifted our focus to the legal sector and therefore a content update was needed.
The development process
Our previous marketing page grew from a single generic page to a 25 page website with 10 different landing pages for our marketing campaigns. While this is not a shockingly big website, we were able to reduce these numbers significantly (60%) by keeping it simple - which in turn reduces the technical complexity/overhead.
Keeping it simple also means we are still not using a Content Management System (CMS) after 2 years. By not using a CMS we force ourselves to keep the code as lean as possible for quick updates (on a weekly basis). It currently runs on Silex (PHP micro-framework) on Microsoft Azure with Git deployment.
A snapshot of the current TIQ marketing website:
And of course, check out our live TIQ Marketing website!
How I was involved
- Graphic design
- Web design (UI/UX)
- Front-end development
- Back-end development
- Image courtesy: TIQ website screenshots by yours truly